In the short video below, you'll learn:
Plus, Steven Shattuck from Bloomerang gives you a simple example of a multi-channel campaign you could use now.
If you're interested in learning more about how to raise more money through multi-channel donor communications, then come to the Digital Fundraising Conference. For more info, click the red button below:
NextAfter tested multi-channel with an organization and saw a 204% increase in donor conversions. Read the article: The Truth About Multi-Channel Marketing
According to Network for Good's "Our Digital Dilemma" study, nonprofits using multi-channel that 'switch' to one channel saw year over year retention drop of 31.32%. Conversely, nonprofits that increased the number of donor engagement channels (from 1 to 2 or more) retained 11.89% more donors year over year.